Hugh Baird College and University Centre in Merseyside are known to be one of the area’s largest education and training providers, offering over 300 courses to more than 5,000 students.
With such a range of courses being completed by so many students, it was essential that Hugh Baird had a sufficient spread of quality content to reach this wide audience. Hugh Baird contacted Bigtank to help them with this challenge. Clearly, hearing from current and former pupils, detailing their experiences with the facilities, lecturers, and overall culture and then packaging these messages into a relevant dynamic and an effective story was the way forward.
Over 4 days, filming 18 interviews with students from the college and the university, Bigtank produced an integrated video marketing campaign comprising 23 master films for the University and College’s website plus 23 cutdown films for Youtube and Facebook and 46 re-versioned films for social media platforms; Twitter, TikTok, Instagram and Linkedin. These videos show future students the transformational experience of studying at Hugh Baird.