Stories capture our imagination and can be far more powerful tools for marketing than facts and figures. No matter what the industry, there is a story behind every product.
Hands up who has happy customers? (Everyone’s hand is likely held high)! They are the key to a quickfire win with video engagement.
Sales, like most things in life, can be most successful when you go back to basics. Have a great story and a great offering and you’re well on the way.
With more than 20 years of experience in the video industry, we have learnt the pros and cons of different length videos and the best uses for them. Even though the likes and views may be lower on a longer video than a shorter video, it doesn’t mean your long-form video isn’t working as it should.
It’s not necessarily all about the numbers under the post, it’s about the meaningful waves that post creates.
The camera vs phone debate is something we’ve come across after years in business. We still get challenged, and rightly so, on why brands shouldn’t just use their own technology that sits in their pockets rather than spending on production companies. And the answer to that isn’t just one or the other, there are applications for both.
Sometimes thinking of content for the vlogs can be quite difficult as we have posted one every week for nearly 2 years now! But, who’s to say we can’t speak about topics we have previously or even post a vlog that was posted months ago?
Everyone will not see your video the first time you post it. So, if you want to get the most use out of your videos on social media, post it every month or so! The more you post it, the more people will see your brand.
Stock footage can be a really efficient way to add engaging imagery when it comes to creating content. Licensing videos and imagery that someone else has already taken can save you a lot of money and most importantly, time. But, it’s not necessarily the magic bullet to acing your content.
When it comes to social media, scheduling is a great way to organise your content. Not only does it get everything out on time no matter how busy you are, it also helps you to grow your following as people may not engage with random posts. You need to be popping up on people’s feeds consistently.
Are you familiar with the 4 P’s of marketing? Well, what about the 7 P’s? They are essential when creating successful marketing strategies. However, in this vlog, we’ll give you just two things to remember to make sure your content creation is succesful.
We got asked an important question before about AI. Personally, I don’t think we will ever be replaced. Us humans are irreplacable for many reasons. Don’t panic!
