With our projects, reverse engineering the production process is always the best way to success. Identifying your commercial objectives from having content created and then work back from there. This ensures project deliverables will be absolutely fit for purpose.
We love being creative at Bigtank but it’s never ‘style over content’. We first look at why the content is being created? Who are we creating it for and vitally, what do we need to happen when people see our content. It’s all about creating genuine engagement for an audience, not about ticking boxes.
Great content is only good if people see it. We work with our clients to develop the best broadcast strategy for what we create for them so that they know any content they have on their channels will be seen by the right people.
At Bigtank, we are approaching 20 years of experience in creating relevant, compelling, commercially effective content for our clients. Throughout this time, as well as constantly refining our production processes, developing our creativity and investing in new technology, we have identified that irrespective of client size or project specifics, for video and animation projects to be successful, there are three important stages to a successful video.