Pentagon Motor Group

Solution

Pentagon are one of the nation’s biggest new and used car dealerships. They pride themselves on the highest quality of service from the very first interaction and to standardise their sales process across the brand they needed training content that brought this to life. To maintain the same level of sales quality across their network, we covered the process using actors, recreating each scenario of the customer journey. This content is now rolled out across the the network of dealerships to instruct any new and existing sales staff within the company.