NHS Lancashire and South Cumbria
Focus
Recruitment
Solution
In association with Creative World Agency, we developed a really effective recruitment campaign film for the NHS in the Lancashire and South Cumbria region to be used on social media across the UK to promote the rewarding and valuable career that is midwifery.
We developed the video concept, wrote the script, and filmed at several locations including Blackpool and Burnley maternity units and a midwife training centre in Carlisle.
We then edited all of the elements together in a compelling and thought provoking film that shows the genuine positivity felt by those on this career journey and that also highlights the beauty of the region in which the midwife’s live and work.
