Formed nearly 100 years ago, JJ Smith are a 4th generation family owned and managed woodwork machinery company. With decades of experience and a vast range of products, the brand had plenty to offer on a digital level.
The company videos form part of the customer experience on the JJ Smith website and cover different chapters within social media cuts. The applications for the videos range from an effective sales tool to recruitment showing potential apprentices and staff what the brand prides and values itself on.