Stories capture our imagination and can be far more powerful tools for marketing than facts and figures. No matter what the industry, there is a story behind every product.
Deciding the optimum length of a video can be likened to how you might conduct a conversation at a networking event. How much time do you spend chatting to people and vitally, what do you say?
There are many questions when making training content like, what style of video do I go for? How long should it be? How am I supposed to distribute it? To answer all these and more you must consider one thing, the learner and their end goal.
There are many questions when making training content like, what style of video do I go for? How long should it be? How am I supposed to distribute it? To answer all these and more you must consider one thing, the learner and their end goal.
Training content can sometimes be hard to digest, especially when there is alot of information for us to consume. So to ensure engagement, breaking down content helps viewers get the most from your material.
Training is a part of all companies processes, from the onboarding stage to updating teams of new and emerging practices. In the first of our new series we’ll be explaining how you can level up your training processes by delivering through the medium of video.
Once you have mastered the consideration stage and the customer is in no doubt that you have the solution for them, providing external validation through video will help secure that all important conversion.
Once you have reached your target audience and have their attention through highlighting pain points, they will want to know more about your product and service to aid in their decision.
