Stories capture our imagination and can be far more powerful tools for marketing than facts and figures. No matter what the industry, there is a story behind every product.
Upskilling staff builds on your already strong workforce and gives employees an incentive to stay with your company. This can take shape in the form of video training packages which streamlines delivery processes and opens it up to widespread and cost effective distribution.
‘The Great Resignation’ is a term coined to reflect the huge shift in employee expectations when it comes to their worklife and working culture. In the first of our series focussing on video treatments to recruitment challenges, we look at how communicating through video could help you hang on to those crucial members of staff.
An alternative and cost effective way of generating marketing content is by encouraging your end users and customers to do it on your behalf, delivering authenticity and creating a brand focussed community of fans.
Thumbnails are probably the first instance in which someone engages with your video, taking notice of it and clicking it as a result. Here’s how to create the best thumbnail while avoiding crossing the fine line of becoming that ever annoying ‘clickbait’.
One application for video content that can sometimes be overlooked is the physical use of it at events such as expos and presentations. They’re a great way of capturing wandering delegates eyes and drawing them in to the stand where conversations happen.
Let’s talk about money… there’s no silly questions when it comes to budget as many people just don’t know what goes into corporate video production and how much it costs, here’s some tips on how best to engage with potential suppliers on your next project.
The most important part of any video’s timeline is the moment people stop watching. This is when the action inspired by the content takes place.
The perfect video may be easier to make than you think.
Engagement dosen’t just come naturally to content, there are ways of improving your video’s chances of being seen by the right audiences and maximising your reach.
